Measure what matters most to your most important customers
OpinionX is the survey platform for strategic product research, helping teams to measure user needs, map customer segments, and model pricing decisions.
Unlimited surveys + participants for free!
Powering strategic research that drives real growth
These teams go way beyond feedback forms โ strategic research is their competitive advantage.
Measure peopleโs preferences with ease โก
Powerful voting formats like ranked choice voting, conjoint surveys, and maxdiff analysis automatically turn peopleโs votes into simple scores that reveal what they care about most โ no math required!
Create a free ranking survey โ
76% of users say segmentation is OpinionXโs most valuable feature
Compare groups with just one click ๐
See how priorities vary between different types of people with one-click segmentation filters, giving you advanced analysis capabilities without any stressful formulas.
How OpinionX makes segmentation simple โ
Dive deeper with powerful analysis ๐
Segmentation and clustering are the backbone of smart product strategy โ our automated analysis tools reveal patterns hiding in your data (theyโll be calling you a quant whizz in no time).
Advanced analysis, automated for you โ
Model how customers make purchase decisions ๐ธ
Understand which features are considered most valuable, how much customers are willing to pay for them, and their sensitivity to price changes โ all powered by our pricing research toolkit.
Start measuring pricing decisions โ
Measure peopleโs preferences with ease โก
Powerful voting formats like ranked choice voting, conjoint surveys, and maxdiff analysis automatically turn peopleโs votes into simple scores that reveal what they care about most โ no math required!
Create a free ranking survey โ
Compare groups with just one click ๐
See how priorities vary between different types of people with one-click segmentation filters, giving you advanced analysis capabilities without any stressful formulas.
How OpinionX simplifies segmentation โ
76% of users say segmentation is OpinionXโs most valuable feature
Dive deeper with powerful analysis ๐
Segmentation and clustering are the backbone of smart product strategy โ our automated analysis tools reveal patterns hiding in your data (theyโll be calling you a quant whizz in no time).
Advanced analysis, automated for you โ
Model how customers make purchase decisions ๐ธ
Understand which features are considered most valuable, how much customers are willing to pay for them, and their sensitivity to price changes โ all powered by our pricing research toolkit.
Start measuring pricing decisions โ
YOUR COMPETITIVE EDGE
AI makes shipping product easier for everyone; strategic insight is the new competitive advantage
Todayโs winners know who their key customers are, their top needs, and what theyโre willing to pay โ OpinionX balances powerful strategic research capabilities with an easy-to-use interface to enable product teams to identify the right priorities that fuel real growth.
or start building your next survey right away with a free account
Helping product teams build better products, faster ๐
My team are a lot more confident because we can sort our whole roadmap by the problems users say are most important.
Kristina Mayman
UX Researcher
Being able to easily segment pain points by user type was a huge eye opener for us โ my cofounder Justin is mildly obsessed!
Stella Garber & Justin Gallagher
CEO + Chief Product Officer
OpinionX really went a long way to
getting our team on the same page and feeling like there was an objective voice in the room.
Evan Kirkham
Founder & CEO
The Three Pillars of Strategic Product Research
OpinionX helps product teams run advanced projects in-house with easy-to-use research and analysis tools
Measure User Needs
Map Customer Segments
๐ Click a tile for more info or browse our use case library for extra inspiration
Need some help with your strategic research? ๐
Our Accelerate tier includes pre-paid consulting for hands-on assistance with survey setup, distribution, and analysis โ along with:
โธ Enterprise-level security
โธ Team collaboration abilities
โธ Whitelabeling and custom styling
Need an extra hand with difficult research? ๐
Our Accelerate tier includes pre-paid consulting for hands-on setup, distribution, and analysis assistance, along with:
โธ Enterprise-level security
โธ Team collaboration abilities
โธ Whitelabeling and custom styling
Create unlimited surveys on OpinionX for $0
See why scaling startups choose OpinionX as their strategic product research platform